Vol. 2 No. 2 (2022): April

Articles

• THE IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLE ON PRODUCT INNOVATION THROUGH THE MEDIATING ROLE OF INNOVATION CULTURE

  Erina Sudaryati, Selly Kurniawati

  131-140

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• THE THEORY OF PLANNED BEHAVIOR: CONSUMER BEHAVIOR ON LUXURY FASHION GOODS IN INDONESIAN CONTEXT

  Pribanus Wantara

  141-152

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