Vol. 2 No. 2 (2022): April

Articles

• THE IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLE ON PRODUCT INNOVATION THROUGH THE MEDIATING ROLE OF INNOVATION CULTURE

  Erina Sudaryati, Selly Kurniawati

  131-140

  • PDF Full Text

  Download: 80

• THE THEORY OF PLANNED BEHAVIOR: CONSUMER BEHAVIOR ON LUXURY FASHION GOODS IN INDONESIAN CONTEXT

  Pribanus Wantara

  141-152

  • PDF Full Text

  Download: 175