THE IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLE ON PRODUCT INNOVATION THROUGH THE MEDIATING ROLE OF INNOVATION CULTURE
Keywords:Transformational leadership style, Product Innovation, Culture of Innovation
Purpose: This study examined the impact of transformational leadership style on product innovation through the mediating role of innovation culture.
Design/methodology/approach: This study is relied on primary data from Surabaya Industrial Estate Rungku/SIER (manufacturing company). The questionnaire contains questions regarding transformational leadership style innovation and innovation culture.
Findings: The study shows the existence the effect of transformational leadership style on product innovation with or without mediating role of innovation culture.
Originality: The currents study contributes to how leadership style give impact on product innovation
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