CONSUMERS’ ATTITUDE TOWARD CORPORATE SOCIAL RESPONSIBILITY: DOES GENDER MATTER?

Authors

  • Matthew Collins Vanderbilt University, United States
  • Jong-Seong Kug Faculty of Finance and Business Economics, University of Southern California, United States

Abstract

We examine the relationship between consumers’ attitude toward CSR and CSR behaviors. This study finds support for such a link. Nearly all the consumers’ CSR attitudes were positively correlated with CSR behaviors in this study. Then we also find evidence that gender significantly influences this relationship in terms of attitudes and behaviors. From an academic perspective, this study provides an extensive literature review on the topic of gender differences in perceptions, expectations and attitudes of business ethics, CSR and corporate sustainability. From a business perspective, the knowledge of substantive significance of gender differences in customer CSR expectations and perceptions supports the design of targeted CSR initiatives. Indeed, when CSR initiatives are designed according to customer characteristics (gender, education and age), it is easier to monitor and improve their effectiveness.

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Published

2021-07-26

How to Cite

Collins, M., & Kug, J.-S. (2021). CONSUMERS’ ATTITUDE TOWARD CORPORATE SOCIAL RESPONSIBILITY: DOES GENDER MATTER?. Accounting, Organization & Economics, 1(1), 103-116. Retrieved from https://fortunepublishing.org/index.php/aoe/article/view/52

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Section

Articles