CONSUMERS’ ATTITUDE TOWARD CORPORATE SOCIAL RESPONSIBILITY: DOES GENDER MATTER?
We examine the relationship between consumers’ attitude toward CSR and CSR behaviors. This study finds support for such a link. Nearly all the consumers’ CSR attitudes were positively correlated with CSR behaviors in this study. Then we also find evidence that gender significantly influences this relationship in terms of attitudes and behaviors. From an academic perspective, this study provides an extensive literature review on the topic of gender differences in perceptions, expectations and attitudes of business ethics, CSR and corporate sustainability. From a business perspective, the knowledge of substantive significance of gender differences in customer CSR expectations and perceptions supports the design of targeted CSR initiatives. Indeed, when CSR initiatives are designed according to customer characteristics (gender, education and age), it is easier to monitor and improve their effectiveness.
How to Cite
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.